Case Studies
Real campaigns, real results. See how I've helped companies scale their growth.
E-commerce
Advanced Funnel Restructuring and RFM Segmentation: How We Scaled E-commerce ROAS to 51.2x
A deep technical breakdown of how we optimized paid media channels, engineered an RFM segmentation framework, and reactivated dormant historical customers to unlock a 12-20x blended ROAS for a premium fashion brand.
51.2x Peak Campaign ROAS
-57% CPA Reduction
12-20x Blended ROAS Scale
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FinTech
The Architecture of FinTech CRM: Rebuilding a Scaling Stack 4 Times for Maximum Revenue Velocity
A technical dive into building, scaling, and migrating customer data architectures for a high-growth FinTech startup across Cairo and London—reducing manual sales operations by 40%+ and boosting engagement past 50%.
40%+ Manual Workload Reduction
50%+ Customer Engagement Rate
4-13% Conversion Rate Boost
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FinTech
Scaling Merchant Acquisition: 4.6x ROAS Across Cyprus & UK
How I helped a payment platform scale merchant acquisition profitably across two markets through full-funnel paid media and automation.
4.6x ROAS
200+ Qualified Leads
40% Efficiency Improvement
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